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Market positioning theory : applicability to the administration of public radio stations operated by institutions of higher education

by: Poole, Carolyn Elizabeth

Publication date: 1989

Topics: Positioning (Advertising, Public radio--United States, Education, Higher--United States--Marketing.

Publisher: Gainesville, FL,

Collection: UFRDS; univ_florida_smathers; americana

Contributor: University of Florida, George A. Smathers Libraries

Language: English

http://uf.catalog.fcla.edu/uf.jsp?st=UF030540679&ix=pm&I=0&V=D&pm=1

Addeddate: 2013-11-05 15:06:41.206532

Foldoutcount: 0

Identifier: marketpositionin00pool

Identifier-ark: ark:/13960/t9v149844

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Page-progression: lr

Page_number_confidence: 100

Page_number_module_version: 1.0.3

Pages: 198

Possible copyright status: Copyright held by the author. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

Scandate: 20131107211509

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Uploaded by Len Scrivanich on November 5, 2013

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